Ever day at the gym, I can’t help but notice ABC’s various commercials that mix in characters from multiple shows. I’m sure it’s been done before, but I love this approach and find it very catchy since there’s something for everyone. US Airways did this sort of thing with their US Airways/ different brands commercials, just like their west coast predecessor- America West Airlines. Remember this?
How about taking it up a notch? Wouldn’t it be neat for alliance carriers to partner up and do this sort of thing? Instead of house it could be airport. Ads could involve humor and promote coordination between member carriers. Check out what ABC did? Very clever, and Sally Field with Jimmy Kimmel is over-the-top hilarious.
And now for the full house…
Brilliant, in my opinion!
Have a nice clicK life,