Kinglobjaw's Blog

Posts Tagged ‘wolf’

I’m big on “oldie” stuff, so when I heard about Virgin Atlantic doing a commercial set in 1984 I had to see this. Even in current movies, shows, whenever they do flashback scenes I get very “into” it.

So it seems Virgin Atlantic has been flying for 25 years now. Congrats! Lately, there have been rumors of them merging with BMI and joining Star Alliance under Lufthansa’s coaching. Yeah right! Like Branson is going to let “The Wolf” take things into his own hands.

Virgin Atlantic is uniquely linked to US Airways by way of America West Airlines. America West’s limited international service called for a partnership with British Airways and Virgin Atlantic for transatlantic flights. With the US Airways merger, British Airways was knocked off, but Virgin Atlantic remained.

At this point in time, the relationship between the two has considerably cooled. Dividend Miles members do not earn preferred qualifying miles on any revenue VS (Virgin Atlantic) operated flight and it only gets worse when you want to redeem miles. Dividend Miles members can only miles redeem for economy class, meaning no Upper Class award tickets. Given that US and VS barely compete on the transatlantic market is there are reason why should these ties be severed? Maybe, just maybe if VS and BMI do indeed merge, a Star Alliance membership may be the only path to US and VS getting “cozy” again. ORD-LHR-HKG-SYD in Upper Class is what I wanted to do for a while now! And I wanted to do it using my Dividend Miles.

Anyway, here’s the 25- “Still Red Hot” campaign.

Have a nice clicK life,

-Mark